This should be simple so that people remember it, respond to it and use it. It should be easily adapted for various audiences - eg. parents, teachers, politicians, business people.

For each audience you will need stories and statistics which address their needs and points of view.

What do you want from each target audience? Give them a clear idea of how they can give their support.

Think of some messages for the following target audiences and enter them in the column on the right. To print your work select the 'Print Preview' button and then use the browser print option.

Target Audience	Your Message
Eg: Early Years Partnership	Joining the library helps early years get that essential early start
Education Department	Insert your message here
Youth Services	Insert your message here
Community Relations section of a big business	Insert your message here
Local Authority councillors	Insert your message here

Now you are ready to put together a full Communication Plan to get your message across, and get people on your side.