Evidence and Ammunition

To impress your audience and make your advocacy case you need to be equipped with the evidence which supports the case you are making .

This can include:

• Statistics - a few, carefully chosen
• Research results
• Case studies: stories about and from the people who use and benefit from libraries can be powerful evidence and really bring your message to life.

Think about how you can use a mixture of national and local evidence, mixing and matching what you use for different audiences.

In the TRF Resource Library  you will find some useful statistics, reports and links to websites.

Download this Evidence Collection table (Word, 40kb) and use it to put together the evidence you need: we have given you some sample situations and examples of key national statistics which will support your messages.

Now move on to 6: Defining Your Message.