Advocacy works best if the whole service is 'on message' - so it's worth taking the time to develop ownership by all staff of their service's advocacy aims and messages.

Here is a Case Study from Hertfordshire (Word, 31kb) an example of how one authority set about this, using a training day with key members of staff and focusing on scenarios of situations where they would use the messages from their service's advocacy strategy.

Have a look at this and then make notes on how your service could best inspire and support library staff in their awareness and ownership of advocacy strategies.

Now move on to 5: Evidence and Ammunition.