Targeting

What do you want to achieve?

  • More funding?
  • Greater visibility?
  • More security for particular services?
  • Greater involvement of young people?

Who can help you achieve it?

The answers to these questions are your targets.

Look at the list below and mark which are your priority audiences. There are spaces for you to fill in further targets.

Do you need to get a foothold in a local SureStart project? Are there Education projects in which Libraries should be playing a vital part? Does a service which is making a difference need money to survive? Do you need the partnership of the Connexions Servicein order to consult with socially excluded young people?

Once you've decided who you need to target, the next step is to map who you already know, who can help you reach the target. Fill in details on the form below. To print out your list first select the 'Print Preview' button, then use the browser print option.

This spreading your map of influence is vital in advocacy.

Advocacy: Target Audiences

Internal audiences

Priority?
Why?

Who do you know already to help you reach this target audience?

Elected members

Chief officers

Senior staff

     

External audiences

   

Head of Education

Connexions staff

SureStart committees

Creative Partnerships staff

Head teachers

Business contacts

Now move on to 2: Common Ground.